From data-blind to insight-led confidence
Juni swapped out MetaBase to go metrics-first with Steep, giving all teams easy access to reliable data, cutting data requests by 70%, and transforming the data team into strategic advisors.
Mustii El-Noaimi leads the data team at Juni, responsible for the entire data ecosystem. His agile team runs data engineering, data science, and analytics expertise with the core mission to enable Juni to make faster, smarter, and more confident decisions by leveraging data efficiently.
“Users were data-blind. Not because we didn't have the data, but because they couldn't access or trust it.”
About Juni
Juni provides SMEs with modern business banking, spend management, accounting, and financing, on one powerful platform and app.
- Industry: Business Banking
- Size: 130+ employees
- Headquarters: Stockholm
- Visit: juni.co
Background Dependency on the data team
Before adopting Steep, Juni used MetaBase as its BI tool. Each data request was directed to the data team, who spent significant time understanding the use cases before delivering data in spreadsheets and dashboards, and answering follow-up questions.
“Previously, we spent a lot of time understanding use cases and constantly building and tweaking dashboards. For every use case, we got a minimum of five follow-ups.”
Challenges Analysts stuck in a reactive loop
Before Steep, Juni struggled with dashboard overload. Business users didn't know which data to trust, and because they couldn't access data independently, even the simplest requests added ad hoc work for the data team, creating a major bottleneck for insights.
Main Challenges:
- High dependency on the data team: Every request and follow-up required an analyst's attention. It slowed down decision-making and turned the data team into a reactive, dashboard-building service, preventing them from focusing on strategic, high-impact work.
- The SQL barrier: The previous setup worked well for technical users, but it was a struggle for those lacking SQL skills. Business teams couldn't explore or feel confident in the data, even though the data team poured effort into making it accessible and structured.
- Maintenance of self-hosted tools: Because the solution was self-hosted, it required engineers to manage hosting and patching. Even though the software was free, the maintenance added complexity and cost.
“The unnecessary dependency on the data team slowed down Juni's momentum. My team was stuck acting as a dashboard-building service.”
Solution Balancing user freedom with governance
There was a clear vision to empower the entire organization with a metric-based and user-friendly BI tool that anyone could use independently, regardless of technical skills.
The centrally defined and governed metrics catalog in Steep allows users to easily find metrics, understand their business definitions, and see ownership, while giving the data team full control. This solved one of Juni's central challenges of balancing user freedom with data governance.
“Steep hits the perfect balance between power and usability.”
Using Steep Confidence in data
Juni uses Steep for all company-wide analytics and performance monitoring, replacing the dashboard overload of the past with metrics from a single source of truth. All teams can now access the same numbers in an easy-to-use interface, creating a consistent and reliable foundation for data-driven decisions.
Steep enables:
- Company-wide access: All teams have access to metrics in Steep to monitor KPIs and share insights.
- Independent exploration: Users can segment, drill down, and compare metrics independently, and create their own reports to follow key KPIs and team-specific OKRs.
- Self-service insights: Steep empowers everyone to answer their own data questions, minimizing the request load and ad-hoc work for the data team.
“Users can create their own reports with confidence, without feeling that they are breaking anything. The feedback from the majority is: 'I love it.'”
How Juni's teams use Steep
- Each team uses its own team space to monitor and report on relevant OKRs.
- The product team tracks targets and OKR performance and uses insights to improve the product.
- Executive Leadership reviews performance numbers in Steep and shares them daily to the company to keep the employees informed.
- Finance and business leadership use cohort analyses in Steep to easily understand historical performance for metrics, such as revenue and payment volume at a glance.
- Commercial teams use entities in Steep to drill down and download segmented customer lists.
- Engineering tracks bug reports from Linear. They can easily filter, segment, and visualize bugs over time in Steep, breaking them down by different dimensions.
Impact The data team becomes a strategic advisor
With Steep, Juni's data team has moved from handling ad hoc requests to driving strategic business value. Freed from constant dashboard building, they now focus on higher-impact projects that enhance Juni's product and support customer-facing solutions, without growing the team.
- Strategic advisory: The data team now acts as a trusted strategic partner, supporting leadership and users with a deeper understanding of metrics and business performance.
- Long-term impact: From ad hoc requests to high-impact work that drives strategic business value. The team now has more time to work on advanced ML and AI models that power the product, generating measurable ROI.
- Scalable analytics: Steep empowers the team to expand analytics capabilities across the company without adding headcount.
“Now, the data team acts in an advisory role instead of constantly building and adjusting dashboards.”
From asking for data to understanding it
The conversations between the data team and business teams have shifted from finding data to interpreting it. Instead of asking for visualizations, where to find data, and what different definitions mean, business teams now use insights to ask smarter questions, interpret data effectively, and drive informed decisions.
- Trusted data foundation: Centralized, accurate metrics give every team confidence in their numbers.
- Insight-driven conversations: Teams align on performance, define what “good” looks like, and use insights to guide actions.
- Data in daily workflows: Metrics guide everyday operations, ensuring projects and decisions are backed by data, not gut feeling.
“The interface is amazing. It allows users to segment, drill down, and compare data with simple clicks. Everyone can explore while still getting the accuracy of the source.”
By replacing dashboard overload with centrally defined and governed metrics, Juni fosters a culture where everyone can access and trust data from a single source of truth. The result: faster decisions, empowered teams, and a data team that proactively drives strategy and long-term value.
Want to see Steep in action? Book a demo and discover how Steep can transform your team's analytics workflow.
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