One governed set of metrics across ten brands

10

Brands

5K

Vehicles

45K

Rides a day

The Nordics' largest taxi network is rolling out Steep department by department, giving hundreds of stakeholders one trusted set of metrics to explore and build on.

Natasha Ellis-Knight

Content Marketing Lead, Steep

Cabonline is the Nordics' largest taxi network. It runs around ten brands, including Sverigetaxi, TaxiKurir, Norgestaxi and Flygtaxi, across Sweden, Norway, Finland and Denmark, with roughly 5,000 vehicles and 45,000 rides a day.

Industry: Mobility
Markets: Sweden, Norway, Finland, Denmark
Visit: cabonline.com

Background Hundreds of stakeholders with one source of truth

As Cabonline scaled, so did the number of people across the business who needed access to trusted data: hundreds of stakeholders.

The goals were to:

Get everyone working from the same numbers
Let people explore data themselves
Free up the analytics team for more strategic work

Rollout Department by department

Cabonline started with Operations and is expanding to other business areas, giving the whole company one governed set of metrics to explore and build on.

Next up is a Business-to-Public contracts product, built in Steep, that tracks school-transport compliance.

“Cabonline runs on scale, ten brands across four Nordic markets, thousands of vehicles, tens of thousands of rides a day. Steep gives us one place to define our metrics once, so the business can explore and build on their own, and our data team can spend more time on the work that actually moves things forward.”

Emil Grosfilley, Lead Data and AI Engineer at Cabonline